Demand Shaping With Supply in Mind — The Planner’s Role in a Supply Constrained World

Winter 2023-2024

Journal of Business Forecasting Volume 42 | Issue 4 | Winter 2023-2024

In this Supply Chain Planning special issue, you're invited to see the demand planning role through a supply planning lens. The lead article of this issue examines a rapidly emerging future state whereby demand planning must operate in the context of permanent supply constraints. Practical advice and examples are provided to help Planners navigate an age where infinite supply can no longer be relied upon. Other highlights of this issue include the merits and demerits of nearshoring to Mexico and how to reconfigure supply chains when crises hit.

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