You Survived the Pandemic! Now Learn Your Lessons

Spring 2023

Journal of Business Forecasting Volume 42 | Issue 1 | Spring 2023

The lead article of this issue covers crucial lessons learned from the pandemic and documents best practices for when the next crisis hits. Other highlights include a forecasting accuracy case study from Hershey's, a guide to going from supply chain to value chain, and an excellent interview with Ryan Harman, Director of Demand & Supply Planning at Black Rifle Coffee, who discusses the challenges of planning for a burgeoning social-media driven upstart.

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