Fall 2020

Journal of Business Forecasting Volume 39 | Issue 3 | Fall 2020

Over the past 30 years, the approach to demand planning at most retailers and CPG companies has remained stagnant, despite the increasing availability of data, advanced analytics, and technology. As a result, retailers and CPG supply chains lack true demand visibility leading to manual overrides and increases in buffer stock. We can use consumption-based forecasting and planning to solve these problems, gaining a clear picture of demand and linking it to supply planning for the supply responses. This approach creates the much-needed ‘holistic supply chain’ and, in the coming years, will become the new normal for retailers and CPG companies.

Featured Articles:

• Economic Policies Are Disparate & Ill-Defined But Global Recovery Seen In 2021

  By Evangelos Otto Simos

• U.S. Economy Shows Resiliency Despite an Avalanche of Uncertainty

  By Jamal Nahavandi

• The Limitations of MAPE & The Error Metrics You Should Be Using

  By

  • Lilian M. Wong
  • Calvin K. Tang
• Edge Computing & Its Role in the Future of Demand Planning

  By Vinit Sharma

• Case Study: How S&OP Transformed The Fortunes of a Loss-Making Plant

  By Nate Macon, CPF

• Demand Planning Culture: Building An Environment Where Demand Planners Can Succeed

  By Daniel Fitzpatrick

• Covid-19 Has Revealed Severe Shortcomings In U.S Supply Chains— Crucial Learnings from The Pandemic

  By Larry Lapide

• Reducing Forecast Bias— The 4 Levers of Bias-Resistant Demand Planning

  By

  • Carlos Madruga
  • Tina Starr
  • Josh Stewart
• Building A Holistic Supply Chain With Consumption-Based Forecasting & Planning

  By Charles Chase, CPF

• Answers to Your Forecasting Questions

  By Chaman L Jain