Improving Inventory Productivity at Asian Paints Limited with a Statistical Middle-Out Estimation

Business processes across industries are rapidly changing from being supply driven to demand driven. In such a highly customer-centric business environment, the ability to determine changes in customer preferences and react to them can be a key success diff erentiator. This article shows how Asian Paints Limited, a leading paints company in India, uses the near real-time information for predicting the changes in demand within a month, and how it leverages it to improve inventory.