IBF Virtual Town Hall (Part 3): Predicting Consumer Demand During A Crisis

In this 3rd episode of our Forecasting During A Pandemic series sponsored by John Galt Solutions, we will examine how to predict consumer behavior during a crisis. We will examine how to understand your consumers’ behavior during the current disruptions and what factors to consider when forecasting demand. We’ll examine concepts like brand loyalty, how demand will be impacted by the broader economy, and how demand will shift for your different product categories in the event of an economic slowdown.

Join a new panel of renowned thought leaders and top demand planning professionals and hear them discuss how to understand what your consumer may be thinking right now, complete with insight into tools and assumptions you can use for your forecasting and planning.

You will learn:
  • What will happen to brand loyalty post-Covid? Will it return?
  • What assumptions should I be including in my forecasting and planning?
  • What tools are available to help predict unstable demand?
  • Will we experience a short-term increase in online sales and a longer term decrease in discretionary spending?
  • Once coronavirus disappears will we see a surge of business in all sectors or will there be an economic slowdown?
  • What will drive consumer behaviour after normal business resumes?
author
Mark Temkin
Senior Director, Planning and External Operations
Harry's Inc.
Mark Temkin has over 25 years of management experience in demand planning, supply chain operations and business strategy in the consumer products, high-tech and apparel industries. He is currently Senior Director, Planning and External Operations at Harry's, Inc. Prior to Harry’s, Mark managed the demand planning and inventory control functions for Hain Celestial’s U.S. natural foods and personal care businesses, and before that, worked at Samsung Electronics and Barnes & Noble’s Nook Device division. He has expertise in reengineering demand planning functions, implementing new systems and leveraging S&OP and CPFR processes to drive forecasting accuracy, service levels and inventory optimization. He is an active member of IBF as panel expert, moderator and chapter event host and holds a BA in Political Science from John Hopkins University and a MBA in Finance from NYU’s Stern School of Business.
author
Teresa McCarthy Byrne
Professor, Supply Chain Management
Bryant University
Teresa M. McCarthy is Director of the Global Supply Chain Management Program and an Associate Professor of Marketing at Bryant University. Her current research projects explore the degree to which firms integrate activities with other firms in their supply chain, such as collaborative forecasting, demand management, and demand planning. Her research has been published in The Journal of Forecasting, International Journal of Physical Distribution and Logistics Management, Transportation Journal, Foresight, Journal of Marketing Education, and Journal of Business Forecasting. Prior to earning her Ph.D. from the University of Tennessee, Knoxville, Dr. McCarthy worked in the retail industry for 14 years in buying and inventory planning and control.
author
Patrick Bower
Sr. Director, Global Supply Chain Planning & Customer Service
Combe Inc.

Patrick Bower has a wide area of expertise, including S&OP, Demand Planning, Inventory, Network Optimization, and Production Scheduling. A recognized expert on demand planning and S&OP, and a self-professed “S&OP geek” - Patrick was previously Practice Manager of Supply Chain Planning at the consulting firm, Plan4Demand where his client list included Diageo, Bayer, GlaxoSmithKline, Pfizer, Foster Farms, Cabot Industries and American Girl. Patrick’s experience encompasses tenures with Cadbury, Kraft Foods, Unisys, and Snapple. Patrick also worked for the supply chain software company - Numetrix, and was Vice President of R&D at Atrion International. He was also the recipient of IBF’s 2012 award for Excellence in Business Forecasting & Planning.

author
Laura Foley
Global Consulting Leader
John Galt Solutions
Laura Foley is the Global Consulting Leader at John Galt Solutions, providing AI-driven end-to-end digital supply chain planning solutions to distribution-centric industries. Laura has worked with companies in CPG, Retail, Health Care, Food & Beverage, Technology, Construction, Agriculture, Oil & Gas, Chemical, Polymers, Automotive, to transform processes from S&OP to execution. With a focus on bottom-line results, Laura works with supply chain leaders to define and deliver their digital supply chain planning strategy.
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Summer 2020
Nashville, Tennessee USA
w/ 1-Day S&OP and Demand Management Workshop...
June 23, 25, & 30, 2020
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