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Thinking About Tomorrow
Seven tips for making forecasting more effective
By CHAMAN L. JAIN and MARK COVAS
Forecasting has never been more important -- or harder.
Customers are less loyal, and global competition more fierce, making it difficult to predict where sales are going. Adding to the problem: Products, sales and distribution channels all have proliferated, and the life spans of products have gotten shorter. ...
This article was recently published in the pages of the Wall Street Journal.
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